Sunlit vineyard rows running over rolling hills

The Dried Fruit Process

Help us plan DFSA’s process videos. Walk through the eight stages of making dried fruit, tell us what really happens at each one, and how it compares with international suppliers.

Start with farming 0 of 32 answered

Processes, not farms

Focus

Why we do it this way, and why it beats the alternatives. Each video explains a choice, not just a step.

Thread

Quality at every step: each process framed as quality assurance for the person eating the fruit.

Audience

Consumers first. Engaging for shoppers, still credible for a distributor vetting suppliers.

Every topic lands on one of two answers: This is why we’re better This is why we’re international quality

Why short videos work

“How do you check a single peach for blemishes, all over, in 1 second?”

One curious question, one 30 to 120 second answer, and the visual inspection tech in action.

Visitors pick the processes they’re curious about.

Nobody sits through one long video to find the cool bits.

The goal is education and enticement, not watch time.

What we need from you

Your stage answers cover the process walkthrough and your stance against international suppliers. A few last things before we plan the shoot.

Presenter or voice-over: which feels more like DFSA?

A presenter anchors a long website video plus short cut-downs. Voice-over suits short videos only.

Your answers

Answers save in this browser as you type. When you’re done, download them or copy them into an email to the team.